![]() ![]() Salesforce's Sales Cloud software goes back to the company's earliest days. Since the $27 billion acquisition closed, LinkedIn has made it possible for companies to use Sales Navigator with Microsoft products, including Dynamics 365 for Sales, which competes with Sales Cloud. LinkedIn evaluated its proposals and ultimately went with Microsoft. Salesforce also saw an opportunity, and co-founder and CEO Marc Benioff reached out to Weiner just as Nadella had done. In 2016 Microsoft CEO Satya Nadella approached LinkedIn CEO Jeff Weiner after LinkedIn's stock fell on guidance that missed analysts' expectations, and the two discussed a possible business combination. Microsoft recognized the value of this approach, which is known as social selling. Sales Navigator can also automatically update services that manage sales outreach efforts, such as Sales Cloud. It evaluates hundreds of millions of people listed on the business social network and identifies key people at companies who can help salespeople land deals. At LinkedIn he worked on Sales Navigator, a tool unlike any other. The move shows Salesforce tapping a person who has enjoyed a privileged view of social media-powered selling to lead Sales Cloud, the company's biggest product and the leader of the customer relationship management market.Ĭamplejohn arrived at LinkedIn in 2015, when it bought Fliptop, a predictive sales and marketing start-up where he was co-founder and CEO. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Despite the initial price shock, LinkedIn's purchase starting to make a lot of sense.Best Debt Consolidation Loans for Bad Credit Whatever the case, the company seems inwardly prepared for the acquisition, and ready to jump straight into new features and services. Weiner says that employees will look forward to integrations into services such as Outlook, as it accelerates the product's goals. The overall goal is for it to not feel like acquisition integration and more like a natural extension of LinkedIn's services. LinkedIn has taken the time to think through how to align each strategy to the point that it's intuitive and doesn't create disruption. He also talked a little about the difficulty of staying independent while also focusing on the shared interests. In terms of openness, and the speed and agility required to make that stuff happen.” “Satya has been very mission and purpose driven since he has taken on the role of CEO. “The underlying cultures of both companies are already naturally aligned in terms of being mission driven,” he says. Culture AlignmentĪccording to Weiner, the acquisition makes sense not just on a business level, but a cultural one too. However, Weiner also wants to integrate some of LinkedIn's learning assets into Windows and Office.įinally, LinkedIn wants to leverage Sales Navigator and Recruiter in Dynamics to help with human capital management. The team is also thinking heavily about Windows integration, chiefly with the activity center and notifications. If you're less familiar with them, you're able to add them to your network… If you're already familiar with them, you see if they changed job, changed company, what they shared recently.” ![]() “So that when someone sends you an email you know who they are. “Some of the things we believe make most sense is integrating LinkedIn identity assets within ,” says Weiner. The goal is to “hit the ground with feet running,” once the deal closes, and chief among the integration is Outlook. ![]() ![]() LinkedIn has been working with Outlook, Office, Windows and Dynamics to think about what's possible. In an interview with Bloomberg, CEO Jeff Weiner revealed that the company already has plans to integrate technology into Microsoft products. The company plans to re-design the desktop experience, introduce an Interest Feed, improve messaging and create “LinkedIn Learning.”ĭespite these improvements, much of the conversation centered around LinkedIn's recent acquisition and how they can integrate the service into Microsoft products. At a press event yesterday, LinkedIn announced a boat load of new improvements and features. ![]()
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